Location Pages in Practice
Before you refresh
The data from most clean-up projects indicates more than half of the problems trace back to a single unclaimed profile. If a listing can't be claimed, document it and move on rather than duplicating it.
One rule
No one sends a warning when mismatched opening hours shows up, which is why audits find it years late. The businesses that win here aren't the loudest, only the most consistent.
A Closer Look at Citation Profiles
Keep the description factual; the categories carry the relevance work. The finish line isn't perfection; it's a profile that no one has to argue with. The pattern across audits is that the gap between a neat profile and a neglected one widens in a competitive suburb.
How Drift Creeps Into Listing Data
- Worth checking
- Online mentions are the online records that carry the name, address and phone number for {entity_s}.
- The location pages verify
- Local business records sit unobtrusively behind the scenes, yet voice assistants read them constantly.
- Aggregator feeds, briefly
- Broadly, nAP records are less a marketing channel than a data layer under one, which is why it keeps being rediscovered.
- What to keep
- A citation is any place on the web where the payment methods shows up for {entity_s}.
Companion pages